Sping tides bring honest greenwash?
As spring arrives bringing bright green to the fields, verges and gardens, the government appear at last to be catching up with the not so bright greens. Finally our elected representatives are beginning to clamp down on the inaccurate carbon accountancy, false claims and the camouflage of greenwash used by our major corporations to dupe us into believing that they are pushing the boundaries of environmental conservation and preservation. This can only be positive move in forcing businesses both large and small to either improve their carbon efficiency, reduce their waste and invest in eco friendly operations or stop telling lies to consumers about their green credentials. To have true authentication of a companies green credentials the MPs on the Commons environmental audit committee have recommended that a single universal scheme, with independent verification, should be introduced because the “proliferation of labels” was confusing consumers.
Here at Rebearth we are confident in the environmental honesty and openness of our practices and products, for one reason alone, As stated on our website homepage, “Rebearth is in the first instance an environmental organisation which is striving to provide high quality products that will last so they won’t need regularly replacing however big your adventures may be. We take every measure possible to ensure that our products are as environmentally friendly as possible which means it may not be the cheapest for both us and you the customer but carry as minimal a carbon footprint as is currently possible.”
Righteous indignation aside, here at Rebearth recent developments include the arrival of the family chickens, Puffy, Penny & Clucky who are now settled in and beginning to supply us with dippy eggs for breakfast. Our Stock of Women’s bamboo base layers has taken a hit and we are almost out of organic beanie hats for this season.
A final mention for two upcoming eco events that we are involved in: The next MCS/Friends of Lepe/Rebearth Beach Clean will take place on Sunday 19th April starting at 10 from the Park management office. The band of volunteers is continually growing and it should be a great day out on the beach with a positive outcome for the local environment.
A week later on Saturday 25th April, The Fabulous Hobbit Pub, in Bevois Valley, Southampton hosts it’s annual Environmental Rock event, we will be attending with a stall offering the range of Rebearth Products in support of this local event which will be similar to previous years with stalls, information, advice, product samples, music and fun environmentally-friendly activities available for all in the pub’s garden. Live music from local bands will be playing throughout the day both inside and out, and other entertainment for all ages will be in the garden. Our quiz will provide winners with a number of suitably themed environmental prizes.
We would love to see you at either or both of these wholly important events so if you fancy a fun day out which really benefits the environment without drowning in false greenwash, keep it local and play your part in saving the whole planet.
